The Power of Story

I've repeatedly counseled my clients that they cannot ignore the power of story.  Every good product has a great story.  The story is the shortcut to why someone should buy the product, even if that product is YOU!

Ben & Jerry's sells ice cream.  Lots of people sell ice cream, so why should you buy Ben & Jerry's?  Well, they'll say its the quality, but they'll also say its because of their mission to "create linked prosperity for everyone that's connected to our business."

Tom's Shoes competes in the very difficult shoe and apparel market.  They are not the low cost leader, so how do they attract and maintain sales?  One way is through story: "At TOMS, we believe we can improve people’s lives through business."  Tom's gives away a pair of shoes or eyeglasses to the developing world for every pair you buy from Tom's through their One for One program.

Story is crucial in allowing potential employers or customers to feel comfortable with you, and aligned with the same values and goals as you.  Shane Snow talks about this in a recent article, contending that good storytelling is currently the most important business skill you can have.

So, if you're looking for a job, a better job, or to sell your product, go beyond merely describing the product -- tell a compelling story.

www.manifestationcoaching.com

Focus is the Key to Achievement

We've all been told how important it is to multi-task.  I'm willing to bet that at any given time, you're juggling dozens of projects, ideas, deliverables, etc.  But what if all you had to do was focus on certain high-leverage projects to gain maximum benefit?  What if all that other stuff was just noise and clutter preventing you from actually achieving your potential?  In his article, The No. 1 Time Management Mistake Capable People Make, author Greg McKeown's core philosophy is captured by his reference to Warren Buffett’s philosophy, quoted by Mary Buffett and David Clark in The Tao of Warren Buffett, “You only have to do a few things right in your life, so long as you don’t do too many things wrong.”

So stop trying to get everything done; you're just raising dust.  Focus on key deliverables, and move mountains with minimal effort.

www.manifestationcoaching.com

The Economy of You

  

If you're one of the millions of people starting or running side businesses, then this is a book you'll want to read.  In her book The Economy of You, author Kimberly Palmer shares the stories of people just like you who are freeing themselves from total dependence on someone else for a paycheck, and gives tips learned from her own hard experience on how to best succeed.  From finding your product to using social media, this is the handbook you'll want.

Self-Promotion Made Easy

Almost everybody has a problem promoting themselves.  Some feel like they're bragging, others are simply uncomfortable saying good things about themselves.  And many people are put off by shameless self-promoters.  So, what to do?  This author has some terrific suggestions, humorously presented, but valuable all the same. 

Happy Holidays!

Get off your Butt!! Sitting is killing you!

 I sit at my desk during the day and at my computer or in front of the television a lot at home.  I exercise, but this article makes me feel like I should never sit down again!  Check it out. 

Will Technology Make us Less Human?

I'm a techno-junkie, and only half-jokingly say I'm ready for my computer implant. but these two companion articles (of which this is one) really ask some interesting questions. I like THIS ONE because of how important the author believes mistakes are, and as what make us human. I like this idea.

Ray Kurzweil is always a trip, but here he speaks to my soul. I refuse to believe that technology, properly applied, makes us anything less than better humans! This is THE COUNTER-POINT to the other view I find compelling.

Preparing for the ultimate job interview!

It's the new year, and time to revitalize that job search.  This article covers all the basics of a good job interview, from researching your prospective employer to sending thank-you notes.