As the stock market drops in reaction to disappointing unemployment news, the job market can only get worse in response. In fact, experts are predicting a 10% national unemployment rate by next quarter. Remember when we thought we in California were the unlucky ones with double digit unemployment? It's going national.
That means if you're going to survive, or actually thrive, you must rise above the crowd. You've got to find that thing which makes you uniquely valuable. Whether you're selling a product, an idea, a service, or yourself, supply is outstripping demand on most areas. That means the buyer has a choice – lots of them in fact. So somehow you have to distinguish yourself.
You have the raw material. Mostly you have to start thinking like your desired customer. Learn their vocabulary, their concerns. Tell them the things about you that will speak to those issues.
This little blog article is too short to go into great detail about applying competitive advantage
analysis to various situations. But there's a step before the analysis, and that's freeing your vision. As challenging as the analysis can be, freeing your vision and throwing down your preconceptions about yourself and the world is really a test!
In his Life Optimizer blog, Donald Latumahina gives hints for finding opportunities, but what he's really talking about is opening your creative eyes. That's the first step to thinking differently, and thinking differently is the next step to creating real change in your life.
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